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IKEA - Banned Commercial - Swedish Midsummer

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You might have heard of the Swedish midsummer tradition, the day when everybody in Sweden gets drunk and dance around a Maypole. Anyway, last year IKEA Germany produced commercials where they made fun of the swedes and their Midsummer tradition. The commercials got banned by the head office at IKEA Sweden (IKEA is a Swedish company).

Channel: Entertainment
Uploaded: November 30, 1999 at 12:00 am
Author: Aidswe

Length: 03:06
Rating: 3.61
Views: 2005352

Tags: dance  drunk  germany  Ikea  midsummer  Sweden  swedish  

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Video Comments

Dargoball (November 30, 1999 at 12:00 am)
I promise.This film is as close to reality as any one can get. It's probably a documentary.Of course, not all swedes are like this. But according to statistics on the increasing average alcohol intake amongst the swedes (espescially amongst young women the last few yers) it is vast majority who behaves just like this on midsumnmer.I've seen it too often to be surprised.Every german who's been to a swedish midsummer celebration know it's true.
DeadJerker (November 30, 1999 at 12:00 am)
I thought Swedish women were cuter than this."Hey Olaf, who knocked up the dog"
ThePsychoReturns (November 30, 1999 at 12:00 am)
I'm going to do this every fucking day from now on.
mjuklover (November 30, 1999 at 12:00 am)
Men åååhh! Känner sig den lilla ömfotatde svennebananen lite kinkig? Då var det bra att du skrev den kommentare, får då ser ju tyskarna hur coola vi svenskar är:) Nu kan du känna dig stolt och inte det minsta patetisk
Plemediffi (November 30, 1999 at 12:00 am)
Weird.
Avanome (November 30, 1999 at 12:00 am)
thats pretty much how my last midsummer played out...I guess zee germans figured us out, but hey! takes one to know one ;)
ellinoranna (November 30, 1999 at 12:00 am)
Oh my goooodd! this is so freakin funny that I start to cry! and im from sweden..just think of the ones from other countries, they must think we are crazy here after have heard our "little frogs" song at leastXD hahahhaaha XDXDXD
knucklescool (November 30, 1999 at 12:00 am)
goddamn... fucking german nazi commercial, atleast take part of the celebration before tryin to make a commercial of it punkasses...FÖR SVERIGE I TIDEN!!
Oiboy85 (November 30, 1999 at 12:00 am)
I get drunk, dance and have a bit of a laugh on most of the midsumer evenings, if not all of them, that doesn't mean I'm not civilized, it just means I like to party and to get a break from some of the rules and standards of the modern society. :D Since the Midsumer celebrations are from our heathen time, then what suits better than to act like a savage viking?!:P Plus how civilized is the german Oktoberfest (or Wiesn)?! Huuuh?! ;) Prost/Skål(old version: gutår)/Cheers/Kippis!
Manderitz (November 30, 1999 at 12:00 am)
Whatever people from other countries read or see about Swedish traditions this is NOT how it happen. It's just like Christmas only in the summer without presents. Swedes are not dumb people who only want på be drunk and dance like pigs around a pole. We are as civilized as anyone.
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