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Crisis communications: The emergence of stakeholder media
When Le Monde exclaimed in a front-page headline: "Danone prepares to shed 3,000jobs in Europe, including 1,700 in France", on January 10, 2001, Danone -- France'sMark HunterMark Hunternational 'champion' and one of Europe's biggest food and beverage firms -- faced a major crisis. The announcement led to public and political protests, and a massive boycott of Danone's products.
Channel: Education
Uploaded: November 30, 1999 at 12:00 am
Author: inseadofficial
Length: 09:37
Rating: 4.00
Views: 137
Tags: business Danone Hunter INSEAD journalist research
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