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Difficult is worth doing: Honda Accord Live TV Ad

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19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.

Channel: Entertainment
Uploaded: May 29, 2008 at 8:08 pm
Author: bjones4

Length: 03:11
Rating: 4.82
Views: 174003

Tags: Accord  ad  advert  Commercial  difficult  doing  Honda  is  live  parachute  skydive  TV  worth  

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Video Comments

smha95 (August 14, 2008 at 7:18 pm)
1.)Say who you like out loud 3 times.2.)Say who you hate out loud 8 times.3.)Say your favorite song 1 time.4.)Post this on 8 other videos.5.)Press F9 2 times and wa
errlloyd (August 12, 2008 at 1:49 pm)
Honda ads are amazing.
karensuazo (August 6, 2008 at 11:27 pm)
Woooow that adrenaline just compares to the one you can feel when you get to drive a HONDA as faaaaaaaaast as you caaan!Idon`t change that feellin`for anythig!!! I ♥ HONDA!!!! XD XD
Tinuserviceline (August 6, 2008 at 9:51 pm)
"hello mum" on his hands xD - 2:29
LandHo12345 (July 31, 2008 at 1:57 pm)
How on earth does it waste motorists fuel? It's not like they're going and driving everybodys car around the place. OK, they need money to do this, but it's their own money they're spending. If you're of the opinion that the advert somehow raises fuel prices, why pick on just Honda? Why not ask for all adverts to be banned?Hope I haven't upset you by saying this, it's just how I feel.
LandHo12345 (July 31, 2008 at 1:53 pm)
Do you honestly think Honda cares what people buy of theirs? So long as it's a Honda, they're as sound as a pound.
FreshStyle893 (July 30, 2008 at 4:03 am)
NICE!!!!!!!!!!!! HONDA 4 LIFE
mouhPk8 (July 28, 2008 at 9:43 pm)
If it failed they were going to put a 'Hyundai' logo up instead.
k00lball3r (July 28, 2008 at 3:23 am)
H-----O-----N-----D-----A
rctsos (July 26, 2008 at 8:47 am)
I LOVE HONDA !
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