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Human Joysticks [NewsBreaker Live - interactive cinema game]

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msnbc.com presents the worldwide premiere of interactive crowd gaming in movie theaters. Captured opening weekend of Spider Man 3 in Los Angeles in the summer of 2007. Also played in Philadelphia and White Plains, NY. Created by SS+K in collaboration with Brand Experience Lab.Play the online version of the NewsBreaker RSS game:www.NewsBreakergame.com

Channel: Entertainment
Uploaded: May 11, 2007 at 3:33 am
Author: agentmu

Length: 01:36
Rating: 4.68
Views: 240521

Tags: game  human  joysticks  Live  movie  msnbc.com  NewsBreaker  RSS  theater  video  

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Video Comments

xxKappaxx (September 18, 2008 at 11:39 pm)
Omg, this is epic win. Those retarded commercials suck..
lynnvm (June 27, 2008 at 9:49 pm)
This looks fun.
antilles27 (January 27, 2008 at 5:57 pm)
I think the guy in the camo shirt was either drunk, or some crazy ass hole from new jersey.
Zigej (December 29, 2007 at 9:02 pm)
Fuckin' lol'd at the guy screaming "STAY FOCUS GUYS STAY FOCUS."
KTMFinX (October 5, 2007 at 7:49 am)
imagine if the sensors were just fake, and people set this up in order to make the whole crowd look like retards whilst waiting for a movie =P
surgio (September 28, 2007 at 2:33 pm)
snipurl[dot]com/surgio
IAMNOTHUMAN (September 5, 2007 at 3:03 pm)
How is this done? The game seems to be flash, but how is the image/shape/color tracking done? I'm guessing a separate setup (using other lib such as opencv) that communicates with flash via UDP, or is the analysis done within flash itself by way of the camera?
Genexi2 (August 24, 2007 at 7:41 pm)
Wish every cinema would adopt "group" games, would beat the crap out of waiting on 15 minutes of commercials, but then again, those companies sure like their revenue gained from them....bah.
watchful03eye (August 20, 2007 at 12:43 am)
To tell you the truth! It feels like there are to many inconsistencies. Like where would the censer be aiming at. How sensitive is the censer and how many people is it able to pick up. And how is it able to eliminate the amount of 'foreign' movements. Then again if it is just some guy "behind the curtain" who is really working the controls. Does it really matter? because it still gives the audience something to do, as well as giving them some level of amusement! He does remind me of Dane Cook
Shintaka9009 (August 14, 2007 at 5:56 am)
That guy at the end reminded me of Dane Cook.
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